Competencies for Effective Qualitative Research
A simple self-scored list of the skills and abilities a competent qualitative researcher needs. Click here to download Emotional Intelligence for Qualitative Researchers
For developing yourself or others, a checklist that uses the EQ framework to look at key relationships in research -
with clients and respondents. Download here Principles of Stakeholder Dialogue
For anyone thinking of undertaking workshops with their stakeholders, a clear and simple exposition of the 10 main principles
by Andrew Acland. Download here (pdf) Emotion and Social Judgments
If you had any doubts that managing mood and emotion were important in moderating and facilitation, this easy to read
review of the literature will dispel them completely. Note particularly about how people in different moods have different
decision making processes. A paper by Gordon H Bower, Professor of Psychology at Stanford University, Download here Confronting the Unconscious
Modern qualitative research practice is rooted in the psychoanalytic orientation of the early US researchers. We have
developed and added to this thinking, but still claim to ‘go deeper’, under the surface structures, to find the true
meaning of consumer communications. Yet we are ambivalent about using the concept of the unconscious. This article
argues that we need to confront this ambivalence. The unconscious did not disappear with Freud. It is implicit in the ideas
of later psychologies, and discoveries in neuroscience are now showing the true extent of unconscious processing and
decision-making. Like it or not, the idea of the unconscious continues to influence our work today. What’s more, we need
to be concerned with the unconscious because it also plays a major role in framing the context in which we work -
the consumer society. Read the article on the AQR website http://www.aqr.org.uk/ Go to Library, In Depth Papers. | 